Training & Mentoring

We Help You Cultivate Your Workforce






  Train people well enough so they can leave, treat them well enough, so they don’t want to  

Sir Richard Branson



Why Is Training Important?

External training and development is not only crucial to any successful organisation, it is a fantastic way for you to complement ongoing internal sales training. Commit to the continuing professional development (CPD) of your sales personnel and you can expect to see staff motivation, performance and loyalty to your company increase considerably.

Empowerment of sales staff and staff retention is key to the success of any business. The cost of replacing a salesperson is often three times their annual salary when you take into account recruitment fees, salary, overheads, lost revenue and management time spent.

Employing an external coach/ trainer allows you to gain an impartial and unbiased appraisal of your workforce and create tailored solutions to grow your team. Here at Insight, we take a hands-on, cohesive partnership approach to mould a bespoke package to suit you and your business needs. Find out more about how our sales and marketing team in Yorkshire can train and mentor your team by getting in touch.

Here are just some of the key benefits to using our training and development services.





Time Management

If you are a business owner or sales manager, your time is valuable and you will often find yourselves stretched to the limit with day-to-day obligations. Even though the benefits outweigh the time spent, you may be unable to invest the necessary time to train employees because of other pressures. By delegating some of the more time-intensive training activities to Insight, your employees and company will benefit from the training, and your sales managers will be able to attend to other tasks.



Here at Insight, we spend time out in the field with your sales team and with you as a business before tailoring and conducting training sessions. Depending on the level of training required, this may be several days or weeks, before we understand the specifics of your company. This will enable us to provide valuable insight into the different functions within your company and highlight any opportunities for improvement in each process, such as customer service.

Co-visiting with the field sales team will also enable us to gain a true insight into customer perception of your company brand within the marketplace.


Sales Team Cohesion

If your sales team undertakes sales training as a unit, your team members will work better with each other. You can expect improved efficiency, cooperation and productivity from your sales team. In addition to this, staff always respond well to high-quality training courses and this will be reflected in the quality of their work.

When you engage your entire sales team together in the same sales training initiative, key points and concepts are learned and consolidated together. Your team will enjoy putting this fresh knowledge into practice together, and they will work more harmoniously with each other. The benefits for the company are tangible - a sales team which works well together will strive to produce positive results and you should see an immediate increase in sales being achieved.

Find out more about how our sales and marketing team in Yorkshire can help you, by contacting us.


Enabling Best Practices

To simply assume that your sales team will always stick to best company practices is unrealistic. By developing a consistent and high-quality sales training schedule, though, you can empower your sales team to keep these best practices in mind whilst they go about their day-to-day work obligations. As these will always be at the forefront of their minds, they will continue to practice these key obligations which will help drive your company’s success and avoid bad habits which can harm sales and your company.


 Sales and Marketing team in Yorkshire



Sales team training, Sales and Marketing in Yorkshire



Team Workshops, Sales and Marketing in Yorkshire







Retain Sales Talent

Employees respond well to training and are more likely to remain at the company if their employer is providing high-quality training and is investing in their overall development. It is only human to want to feel valued, and providing high-quality sales training is a sure-fire way for you to retain some of your very best sales talent.

By taking the initiative to invest in a long-term training schedule for your sales staff, you are sending a message to your sales team that they are valued and that their development is important for the success of the company. Simply put, top-flight sales talent will not stick around if the company is not willing to invest in their training or development.

Retaining the best talent is in the interests of your company; these people are more likely to close sales and lucrative deals, driving the long-term success and profitability of your company.





Innovation and New Ideas

Your employees can learn valuable lessons through the provision of high-quality sales training. One of the most valued benefits of this training is that new ideas and innovations can be learned and picked up. Often, businesses operate from a complacent position, using contemporary and outdated approaches because that is what has always been done.

High-quality sales training both encourages and enlightens your sales staff to new ideas and possibilities, or to ideas which they would not have discovered had they not undertaken the training.

New idea workshops, Sales and Marketing in Yorkshire



Return on Investment

Any company which sells a product or service to the general public and has a team of sales staff absolutely needs to invest in high-quality sales training. By investing in your sales staff and taking their development seriously, you will enable them to work more cohesively and feel more valued.

Although we hear many stories of workers just clocking in and then doing the bare minimum amount of work until it is time to go home, we can guarantee that none of these workers are working for organizations which have invested time and money into their professional training and development.

Investing in your sales teams’ sales training is a fantastic way to improve their knowledge, productivity and sales skills, leading to increased sales in the long-term and a happier workforce.

If you would like to hear more about our sales and marketing services in Yorkshire and the United Kingdom. Please do not hesitate to get in touch.

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Training Statistics

  • 55% of salespeople lack basic sales skills (Forbes).
  • 58% of buyers report that sales representatives are unable to answer their questions effectively.
  • 82% of B2B decision makers think that sales representatives are unprepared (Blender).
  • A recent report has found that external sales training will improve performance of an individual on average by 20%.
  • 65% of employees say that the quality of their training and learning opportunities positively influences their engagement.
  • High performing sales organisations are twice as likely to provide ongoing training as low performing ones.
  • When training is reinforced by ‘in the field’ coaching, companies see up to 4 times ROI from training programs alone.
  • More than 60% of sales people are more likely to leave their job if their manager is a poor coach.







Get In Touch

Contact us to hear how our sales and marketing services team in Yorkshire can develop your workforce.

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